Nick McDonald

Founder and Director of The Elevator

With over 25 years of experience using lateral thinking to reshape the direction and profitability of businesses, Nick McDonald is a seasoned leader in innovation and strategic transformation. As the founder and director of The Elevator, he brings a wealth of practical expertise, helping organizations and individuals unlock their creative potential through the power of higher thinking.

Throughout his career, Nick has proven his ability to deliver impactful results across a range of industries. His strategic influence has driven a 30% sales increase for Ultratune, redefined Perrier’s positioning in the Gulf region to become a go-to choice for everyday consumption, and unified Uncle Toby’s cereal products ahead of a major share float. His work with the Australian International Airshow has led to three consecutive sold-out events, marking record-breaking success for one of Australia’s premier events. Nick has also led high-stakes pitches, including a multi-million dollar win for the Mercedes Benz advertising business in the Gulf region.

In addition to his commercial achievements, Nick has spent 15 years in human resources, where his talent for spotting "out of the box" thinkers has made him a sought-after consultant. At Ogilvy Melbourne, his placement of an Executive Creative Director helped transform the agency into one of WPP’s most profitable and dynamic offices. His 96% success rate in finding and placing high-value talent speaks to his ability to identify and nurture game-changing professionals.

Nick's dedication to the next generation of creative thinkers is reflected in his role on the Deakin Advisory Board, where he shapes marketing and advertising curricula. He has coached over 50 young creatives, many of whom are now internationally recognized in their fields. His contributions extend beyond business, with pro bono roles including committee work for the Australian Grand Prix and revitalizing the Melbourne Advertising and Design Club.

At The Elevator, Nick is now channelling his passion and expertise to help businesses elevate their problem-solving capabilities, improve productivity, and think laterally. His track record, experience, and deep understanding of what drives innovation make him uniquely suited to guide others on the path to more productive thinking.